(Johnny ran a housing conference in July 2007 at RIBA) Modern British housing hardly checks it customers into heavenly paradise. Genuine creativity in design of homes is limited, but there is a huge skill base in Britain’s design and house building community and with plenty of appetite for change that could meet some of our appetite for a home of our dreams. I ran a conference on this title last June. The car purchaser buys into a sophisticated pre-researched product but the