Grey Matters

Guardian Weekend - October 10, 2008

Posted by Johnny on October 18th, 2008

Why does a room look relaxing and yet feel awkward to sit in?  Which makes us happier - a minimalist sleek space or a small room with the cosy clutter and signs of homeliness?  Annalisa Barbieri wrote a thoughtful analysis, “Windows of the Mind,” in the Guardian Weekend about one of my core interests, the psychology of the home.  She talked to John Zeisel and I when she was writing it and about our personal research into how neuroscience can take us beyond Fung Shui.

John is on the board of the Academy of Neuroscience for Architecture which was set up to get architects and designers to work together on exploring what the links are between the brain and home design.  Our design studios in UK and USA apply neuroscience analysis to kitchens and interior design for all our clients. It’s well described by Annalisa in the article.

At one point Annalisa says I work with local authorities on social housing. I wish I did. What I think she meant was that I would like to, especially as I ran a conference last year entitled, Housing from Heaven. It was an attempt to bring together the different strands of the housing world – architects, interior designers, thinkers and housebuilders crossing their respective boundaries to think creatively about making housing mean home, rather than accommodation (with money, regulations, dull thinking and minimalist space). I spoke at the conference about how our studios multiple approach of combined psychology, brain research and study of humane ergonomics could be applied to social housing, particularly for the interior. Small houses are often in more need of good design than their larger cousins because space is at a premium and the feeling of being cramped makes people less able to be relaxed or ‘literally at home’. Although our studios work for well off  individuals we like the idea of contributing to the lives of ordinary people. Design thinking should filter down to the real economy.

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