Grey Matters

The meeting of home design and psychology

Posted by Johnny on September 8th, 2009

John Naish’s article, “What makes a house a home?” in the October issue of Psychologies Magazine begins with the proclamation: ‘You and I are never going to get on’. He was referring to a grand Victorian trophy house that he bought to fulfil what turned out to be a misconceived fantasy.

Naish then swapped his Victorian nightmare for an odd shaped, ramshackle but loveable London terrace house. In so doing, he learnt that aspiration and comfort are very different creatures indeed. Comfort is complex, hard to achieve and at the very top of the list of human needs.

Naish seeks out research from social scientists and writers to find out what it is that makes a house a home. At the beginning, he quotes neuro-scientist John Zeisel: ‘our genetically developed instincts make us feel relaxed around flowers, hearth and water’. Edward Wilson, professor of comparative zoology at Harvard, expands upon this statement by explaining biophilia, which is our need for organic surroundings.

Studies by Frances Kuo at Illinois University also found that women residing in apartments are less depressed when they have views of nature, while novelist Douglas Coupland is quoted about de-narration and the damage caused by banishing all references to personal clutter.

Frank McAndrew, an environmental psychologist at Knox College, Illinois says we prefer rooms with nooks and we like to survey our spaces from a safe vantage point so we don’t feel exposed. Meanwhile, author and professor Clare Cooper Marcus from Berkeley in her book House as Mirror of Self advises us to ‘ask the house to talk’ if you feel lost in what to do.

The quest for psychologically and physically comfortable homes is what we at JG studios have been striving at for years. We have updated our concept of the unfitted kitchen with the sympathetic application of neuroscience in our spatial analysis. We get a mention at the end of John’s piece as purveyors of Sofa Geography. Pick up the latest issue of Psychologies to more to find out what that is!

Psychologies Magazine October 2009

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Guardian Weekend - October 10, 2008

Posted by Johnny on October 18th, 2008

Why does a room look relaxing and yet feel awkward to sit in?  Which makes us happier - a minimalist sleek space or a small room with the cosy clutter and signs of homeliness?  Annalisa Barbieri wrote a thoughtful analysis, “Windows of the Mind,” in the Guardian Weekend about one of my core interests, the psychology of the home.  She talked to John Zeisel and I when she was writing it and about our personal research into how neuroscience can take us beyond Fung Shui.

John is on the board of the Academy of Neuroscience for Architecture which was set up to get architects and designers to work together on exploring what the links are between the brain and home design.  Our design studios in UK and USA apply neuroscience analysis to kitchens and interior design for all our clients. It’s well described by Annalisa in the article.

At one point Annalisa says I work with local authorities on social housing. I wish I did. What I think she meant was that I would like to, especially as I ran a conference last year entitled, Housing from Heaven. It was an attempt to bring together the different strands of the housing world – architects, interior designers, thinkers and housebuilders crossing their respective boundaries to think creatively about making housing mean home, rather than accommodation (with money, regulations, dull thinking and minimalist space). I spoke at the conference about how our studios multiple approach of combined psychology, brain research and study of humane ergonomics could be applied to social housing, particularly for the interior. Small houses are often in more need of good design than their larger cousins because space is at a premium and the feeling of being cramped makes people less able to be relaxed or ‘literally at home’. Although our studios work for well off  individuals we like the idea of contributing to the lives of ordinary people. Design thinking should filter down to the real economy.

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Neuroscience and kitchen design

Posted by Johnny on October 17th, 2008

Last week, I accepted the Simon Taylor Award for lifetime achievement in the kitchen industry. The Design Awards ceremony, held in London on October 7, was organised by Designer Magazine to recognise excellence in the British kitchen and bath industry. The Simon Taylor Award is presented to an individual who is judged to have made an outstanding contribution to kitchen and bath design.

I was asked about the design and position of the kitchen in the home of the future. My reaction to this was based on the role of neuroscience in design, a topic I have explored with John Zeisel, an American environmental sociologist.

We focused on identifying the key characteristics of living spaces that return well being – for the body and the brain. An example of the intersection of design and neuroscience is that different colours stimulate different parts of the brain, and designers can use a variety of colours to enhance mood in the spaces they create. Another example is designing a kitchen in such a way that builds in eye contact to increase sociability.

We are returning to our instincts in the need for light, connection to nature and recognition of sociability.
Last year, John and I wrote a paper on “happy kitchens.” This essay inspired Alison Beard, editor of the Financial Times House & Home section, to commission a piece from Catherine Moye entitled “All in the Mind.”

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