A design think-tank: artistic freedom at Decorex
Posted by Johnny on September 22nd, 2010This weekend, we will launch our new furniture collection at Decorex interior design fair in London (September 26-29). The Modern Cottage kitchen is a coalition of opposing aesthetic concepts and it has been about playing with new ideas. We decided to build four new pieces of furniture, each one designed by a member of our design team. Miles designed the light dresser, Matt took the the sink cabinet, Leila created the cooking island (she also deserves credit as the mastermind of the entire show), and I was responsible for the Tree Corner cupboard and overall artistic direction. All pieces are experimental.

‘The Tree Corner cupboard. I designed this when I was around 7 years old. It has taken a while to gestate. The Holly trunk comes from my garden at my home in Hampshire, England.’
I am nervous about the outcome, but this is an exciting step in taking our design thinking to the next level, as happened with past shows in San Francisco, New York and Chicago. (See more on our exhibitions here.) Will it all add up to a coherent whole or feel like a bit of a hodge podge? I paid an early visit to Chris Height, who is building the Tree Corner cupboard, and chuckled. It had a sense of humour, but will anyone really want it in their home? Seeing the early progress on the cooking island also made me realize we have created a piece of furniture might feel at home in the Lord of the Rings with its craggy burr oak panels and glowing textured glass inserts. The Light Dresser could have almost come out of 2001, A Space Odyssey. Light glows through its curved Corian back seamlessly into the countertop.
All in all, there is plenty to think about. If you manage to visit Decorex, please stop by and say hello.


