As a response from enthusiastic home renovators, we are about to launch our ‘Design Only’ service. We have noticed the increasing confidence of a few daring individuals who are frustrated with the other kitchens being offered and who would like to use our designs and take on the implementation and project management themselves. These professional amateurs, or Pro-Ams, as described by Charlie Leadbeater, writer and founder of the Think Tank Demos, are part of a growing group of individuals emboldened by the use of the Internet as an information source and source of inspiration.
We are reminded of 18th century British aristocrats who had passions for the amateur approach to everything from music to academic research to field archaeology, using their houses or, more specifically their libraries, as a base from which to pursue their intellectual interests and private hobbies.
Today, the kitchen is the most used room in and the home and many of us run our professional, as well as our personal lives, from them. We love the idea of sharing our kitchens with a wider network of people. This service is ideal for enthusiasts with a love of design and the capacity to manage building projects. We will help the dream of the perfect home became a reality for those want to take on the challenge of a Johnny Grey kitchen themselves.